During a six-week period, we managed to collect various data regarding the current trends in the Car Industry and conclude to our objective. Specifically, we conducted a questionnaire, which was completed by 97 participants. We then continued to the processing of the data and our team carried on with the formation of infographics, which permitted a data visualisation. Finally, we compared the European with the Asian Market and chose to represent the Asian by recommending ways to boost their Marketing Image and Sales.

Based on the 10 Usability Heuristics of Nielsen, we chose the Aegean Mobile App and performed a Heuristic Evaluation. We created a persona and then proceeded to use the App through the eyes of this persona. During this experience we noticed different elements that made the App less practical and more difficult for the users.

The topic we chose to cover falls into the umbrella of the relationship between Gen Z and Social Media and more specifically how the latter influences the youth's perception of body image and "healthiness".
This Project is under construction and more details are coming soon!